Gerta Xhepi
Product Manager building thoughtful digital products across B2B, B2C, SaaS, AI and marketplaces.
I work on complex product problems where customer needs, data and technology meet — from marketplace systems and workflow automation to AI-powered decision support.
A closer look at recent product work.
Salary Transparency & Structured Job Data
Improving salary transparency by building better structured job data. Salary ranges shown to job seekers depended on the quality of employer-provided job data. My work focused on improving taxonomy, structured attributes and data quality so salary estimates became more reliable.
- Role / Domain
- Product Manager · Marketplace · Data Products
- Outcome
- Estimation error −28% · Salary coverage 94%
Electronic Signature MVP
Launching an end-to-end e-signature experience that simplified hiring workflows for HR teams.
- Role / Domain
- Product Manager · HR SaaS
- Outcome
- MVP shipped in 7 weeks · 200+ companies adopted
PeakProfile
Building an AI-powered product that helps mountaineers make better decisions through structured experience data.
- Role / Domain
- Founder · AI Product
- Outcome
- 20 early users · 30+ discovery interviews · MVP in development
Product Discovery & Decision Making
My approach to understanding complex product problems through customer discovery, structured thinking and evidence-based decision making.
- Role / Domain
- Product Management
- Outcome
- How I approach product work
Building products at the intersection of technology, business and people.
I'm a Product Manager with 5+ years of experience building digital products across B2B, B2C, SaaS, AI and marketplaces. I started my career in software engineering, including early experience at Microsoft, before moving into product management.
I enjoy working on complex products where customer needs, data, business goals and engineering constraints intersect.
These days, much of my energy goes into PeakProfile, my own AI product exploring trust, risk and decision-making in mountaineering — a place where I get to practise discovery, model behaviour and evaluation end-to-end.

A short snapshot.
Where I do my best product work.
AI Products
Designing practical AI experiences grounded in evaluation and real customer problems.
Platform Products
Building internal capabilities that help engineering teams move faster with less friction.
Marketplace Systems
Improving trust, data quality and discoverability across complex two-sided marketplaces.
Workflow Automation
Simplifying operational processes with focused, well-scoped product experiences.
Let's build thoughtful products.
Open to PM roles and conversations with founders and product leaders. The best ways to reach me are below.